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Brand refresh for Novati Constructions

Novati Constructions is a private, family owned company that have been delivering construction, refurbishment and heritage restoration projects across Sydney since 1971. They specialise in commercial, residential, educational, aged care, community, institutional and student accommodation construction.

Carbon5 was asked to refresh the brand in order to renew engagement with clients, potential clients and the general construction industry. Through working closely with the Novati team we progressed the brand to a fresher, bolder style, which reflected their values and success, across all collateral. It included an evolution of their logo and the addition of an ‘innovating since 1971’ device to confirm their standing within the industry.

Implementing the new brand included rolling out a new suite of documentation and marketing collateral including; new photography, business cards and email signatures for all staff across the business, case study templates for presentations, Novati branded building hoarding and event banners, a video case study on a recently completed project, electronic direct mail (eDM) templates and an online project status microsite template for keeping stakeholders up to date on current projects under construction.

We treat Carbon5 as an extension of our marketing team and appreciate the high degree of care and attentiveness they give our marketing collateral. Our business has worked with the Carbon5 team for the last 18 months, and over that time they have helped us evolve, while keeping an overarching eye on the bigger picture of how our brand comes together. They are responsive and always turn briefs around quickly.”

Our work with Novati Constructions is ongoing, as we look to raise awareness and engagement across the construction industry with the Novati brand.