Back in 2017 Carbon5 partnered with Cemintel to launch their premium Surround range to the market. We worked closely with product development and marketing to design the original launch of the range and all the marketing and communications material that went with it, from packaging and sample labels through design and installation guides, to photography, advertising, product displays and online. Surround has now established itself as the industry leader in prefinished, high performance, lightweight, fibre cement panels.
In 2020 it was decided that the range should be extended to include additional colours as part of its secondary palette. Again we worked closely with Cemintel to evolve and develop all the Surround marketing materials to include this new palette. A teaser video was designed, produced and released, along with online and print campaigns to announce the expanded collection.
Additional marketing materials were created and we developed a web series, ‘Exploring the Surround 2020 Collection‘, that tells the story behind the design, development and evolution of Cemintel’s Surround range.
From external façades to interior surfaces, Surround continues to enhance architecture with its sophisticated tactile surfaces and stunning range of colours.