Carbon5 has just designed and rolled out a crowd pleasing display for Kingspan Insulated Panels at the Specix White Events in Melbourne and Sydney.
Kingspan were looking for a way to get architects and designers engaged with their innovative insulated paneling and guttering systems. These products are spectacular when shown on the many great buildings around the world that Kingspan has supplied to, but not so easy to give justice to in a 3X3m space at a networking event. Our idea was to make them interactive, functional, fun and get people talking about them. Why not build a table tennis table out of insulated panels and guttering?
We designed and built a fully functioning table tennis table with an insulated gutter across the centre that catches any balls that go into the net and feeds them, via a standard guttering system, back to the player at the end of the table. Needless to say it was a great hit and attracted a lot of attention at the event.
The Specix White Events are networking events that approach networking in a personable and non-hard sell environment. By encouraging participants to handle products, through activities and games, real brand interaction is created and products remembered. The architects, builders and designers who attended the events in Melbourne and Sydney agreed that it was a memorable industry event and an opportunity for them to engage with and discover products in an original way.