For Sydney Indesign 2015 PGH Bricks & Pavers wanted a display that would showcase their Dry Pressed brick collection and offer some insights into the unique process that goes into creating these unique natural bricks. At the same time they wanted visitors to the display to get involved and get creative with the possibilities of brick.
Carbon5 designed and built a distinctive display that showed the full collection of 11 Dry Pressed bricks placed around a double sided cube wall. At one end of the display a giant angled brick lightbox featured a photo of an award winning Dry Pressed feature wall. The other end of the display contained the ‘brick pit’ – an area where visitors could gather and create from a selection of 10,000 Lego pieces. People were encouraged to have fun and feel free to design with the Lego. Their creations were put on display and shared on Instagram and other social media.
For the video cube wall Carbon5 created an animation that told the story of the Dry Pressed manufacturing process. From the raw materials being extracted and sorted, through to the pressing and firing in order to achieve the unique finish of Dry Pressed bricks, before their final delivery to site. This animated sequence ran on a continual loop and provided an interesting insight to the brick making process, as well as adding overall movement to the display.
The PGH Bricks & Paver display area also featured 4 actual feature walls of Dry Pressed bricks design by Carbon5. And to top the display off, a series of internally lit oversized cubes in the colours of Dry Pressed floated weightlessly above, giving the display a presence in the large space of the exhibition hall at Sydney Technology Park.
Indesign is a unique event that offers an opportunity for exhibitors like PGH Bricks & Pavers to showcase their personality, culture and energy to the industry – giving the audience of architects, interiors designers and creatives an opportunity to discover new design, new materials, build their industry knowledge and develop relationships.